ART
Specialist article
1,200–1,500 words. Researched, opinionated, ready to publish under your byline or mine.
£400–600per piece
Practitioner · not a copywriter
I write the things your marketing team can’t — because they’ve never run a transition.
Twenty-eight years in service architecture. ITIL 3 Expert and ITIL 4 Managing Professional, TOGAF, SC & NPPV3 cleared. I turn XLAs, CMDBs and DevSecOps into whitepapers, case studies and posts that read like someone who’s actually done the work — because I have.
Why this works
- The problem
- Specialist B2B content is written by people who understand marketing but not the technology, or by engineers who understand the technology but can't write.
- The gap
- Almost nobody who writes well about ITSM, DevOps or service management has also designed, transitioned and run those services for a living.
- The work
- Whitepapers, case studies, documentation and exec ghostwriting that lands with a technical audience because it's written by a practitioner.
Work & rates
Fixed scope. Fixed price. No hourly games.
Most engagements start with one piece. Retainers are where it settles.
WHP
Whitepaper / lead magnet
Long-form, gated-grade. The asset your sales team actually sends to prospects.
£800–2,000per piece
CAS
Case study
Customer interview, written up as a credible, structured story with real outcomes.
£600–1,200per piece
RET
LinkedIn ghostwriting
8–12 posts a month in your voice, plus light engagement. The backbone retainer.
£1,000–2,000per month
Note —rates reflect specialist, practitioner-grade work. They’re a floor for new enquiries, not a ceiling. Bundled and ongoing work is quoted on scope.
Selected writing
The portfolio is the argument.
Series01
Unconventional Leadership
A long-running series drawing leadership lessons from history's commanders, builders and outliers. Proof of range and consistency at volume.
(opens in a new tab)ITSM02
ITIL, XLAs, DevOps in practice
Practitioner writing on the shift from SLAs to experience metrics — the kind of piece tool vendors want but can't source.
(opens in a new tab)Engineering03
AI Governance, SRE, Release Management
Deep-dives that hold up to a technical reader because they're written by one. Frameworks explained, not parroted.
(opens in a new tab)Start a brief
Tell me what you need written.
One whitepaper, a run of case studies, or a standing LinkedIn presence. Send the topic and the audience — I’ll come back with scope, price and a delivery date. No discovery-call theatre required.